I don't know if you noticed, but everyone is talking about Clubhouse.
It's the new big thing in the social network world, and everyone is jumping on board.
So the big questions are: “Should you join?” and “Why is it so popular?”
What is Clubhouse?
Clubhouse is an audio social media, where users can set up private rooms, schedule public discussions, form clubs and interest groups.
Moderators create a room around a specific topic, and people in the audience can raise their hands to join the stage to speak or ask questions.
The possibility to interact and become active in a room is already a great reason to join it.
But what makes Clubhouse so unique is its use of the FOMO element, the fear of missing out.
All the rooms are LIVE, and there is no recording after they end. Either you listen to them while they happen, or you'll miss them forever.
That said, why should you care?
And why should you add another platform to your marketing strategy?
Clubhouse is a Crackhouse
I joined the platform a couple months ago after seeing more and more people raving about it. Like many others, I got immediately addicted to it, and I understood why someone calls it CrackHouse.
Clubhouse is one of the best methods I've seen in the last years to create collaborations with other experts and be found by potential clients. And by the way, if you want to follow me there, my nick is @alessandrodiru
Let me give you 5 reasons why you should join Clubhouse, as soon as you can
#1 The quality of information shared is incredible
The thing that amazed me from the beginning is the experience level of most people hosting rooms on this social network. Because of its exclusivity, you can listen and reach out to experts that you would never be able to get in touch with on other platforms.
I was astonished to see celebrities, best-selling authors, well-known business coaches chatting away in many of the rooms.
This leads us to reason #2.
#2 It's relatively simple to connect with experts
Speakers who would often charge thousands of dollars to give a keynote speech are on the platform for hours answering questions.
I had the chance to interact with people that I failed to reach for months. I could ask questions and have a conversation with them.
If you play your cards well speaking with an expert, who knows what possibilities this could open for you.
#3 Join before it is just about selling
At the moment, Clubhouse is actually a little club where you can talk about your passions and connect with others in your industry.
But as people keep joining and access will stop to be via invites, the platform will become just about selling.
Look at what happened with Facebook.
This is the best moment to register! Clubhouse reminds me of the good old days of social media, when it was all about meeting the right people and having meaningful interactions.
#4 It helps you with public speaking
It's a great way to train your public speaking skills, especially in these times of lockdowns and social distancing.
With Clubhouse you don't have to worry about eye contact, what you're wearing, or where you are.
You can use the app while doing whatever – whether you're folding laundry or commuting. It's great for all the people who're scared about being in front of the camera.
#5 It's an investment for the future
Co-founders have announced that monetization and creator collaboration is on the horizon.
“Creators are the lifeblood of Clubhouse, and we want to make sure that all of the amazing people who host conversations for others are getting recognized for their contributions”.
If you start creating rooms now, and bring value to the platform, you'll be rewarded for sure. It's just a matter of time.
Think about who started using YouTube from a business perspective 10 years ago.
My advice, once again, is to give Clubhouse a chance.
Sure, it can become the next big thing as it could become nothing. But even in the latter scenario, it gives you the possibility to access great content and connect with people who would be inaccessible anywhere else.
Elon Musk got live replying to fans' questions, and this should tell you something!
I'm well aware I'm not Elon Musk, but if you want to follow me on Cluhouse, I have weekly rooms about:
- How to get private and remote clients
- The right strategy to become a digital nomad and regain your freedom
- How to create a side income with affiliate marketing
Search the nickname @alessandrodiru, follow me and set the notifications to always.
I see you there.