--- title: From 24% to 42% Conversion (WITHOUT An Email Form) url: https://www.alessandrodiruscio.com/42-conversion-on-your-landing-page/ date: 2018-08-23T10:32:03+00:00 modified: 2018-12-05T17:00:20+00:00 lang: en_US --- # From 24% to 42% Conversion (WITHOUT An Email Form) Weird title uh? How can I get a conversion **without an email form** on my landing page? In this article, I’m going to show you the method that **brought the conversion rate of my page from 24% using a form, to 42% removing it.** Doesn’t make sense to you? Wait for it! Personally, I’ve never seen this method applied by anyone online, and it’s weird cause **it almost doubled my conversion rate.** Before we start, I want to assure you that **this system I’m about to reveal, is totally free and quick to apply to your pages.** https://youtu.be/OBqNShFoQvk ### A close look to the Landing Page The one below is the landing page, and as you can see, there’s no form on it. ![Webinar Landing Page](https://www.alessandrodiruscio.com/wp-content/uploads/2018/08/landing-page.jpg) *Webinar Landing Page* You can instead spot 2 buttons at the bottom. Neither of these buttons triggers a popup with a form. Let’s take a look at the first button. ![Reserve your seat button](https://www.alessandrodiruscio.com/wp-content/uploads/2018/08/first-button.jpg) *Reserve your seat button* If the user clicks on it, he’s redirected to a page I created with Typeform. ![Typeform Page](https://www.alessandrodiruscio.com/wp-content/uploads/2018/08/typeform-page.jpg) *Typeform Page* **Typeform is a platform that allows you to create surveys and facilitate the collection of user’s details compared to email forms.** That’s the reason why surveys work a lot better than forms. **People don’t like to be mere spectators on a webinar. They want to interact, and they want to be heard.** As you can see on the screenshot above, I’m honestly curious about my audience, I can get precious information about their preferences, and just at the end, I’ll ask for their name and email address. ![Typeform Page](https://www.alessandrodiruscio.com/wp-content/uploads/2018/08/typeform-page2.jpg) *Typeform Page* My first impression with surveys was "no one will ever reach the end of my survey. Why should someone go through my questions?" Well, take a look at the survey stats. ![Typeform Stats](https://www.alessandrodiruscio.com/wp-content/uploads/2018/08/typeform-analytics.jpg) *Typeform Stats* 83% of the people who started the survey, got till the end. Why is this percentage so high? First of all, **I’ve simplified the answering method.** The user doesn't have to fill any form, but he just needs to click on the predefined options. **The second reason is about time investment.** It’s natural for human beings to finish what they started, especially if the process involved a personal contribution. If I’ve already replied to 4 or 5 questions, I’m pushed to leave my name and email address instead of closing the page. ### The Messenger Option Let’s dive into the second button on the landing page. ![Messenger Button](https://www.alessandrodiruscio.com/wp-content/uploads/2018/08/second-button.jpg) *Messenger Button* This one allows the user to **sign for the webinar via Messenger**. Facebook Messenger grew up a lot in the last years, and it confirms to be **the perfect tool to reach your subscribers, side by side with emails.** When the user clicks on this button, he receives a new message straight into the Facebook chat. ![Messenger chat](https://www.alessandrodiruscio.com/wp-content/uploads/2018/08/messenger-chat.jpg) *Messenger chat* As you can see I ask the same questions I ask on Typeform, but this time via a different channel. I use [Manychat](https://manychat.com/) to create automated surveys for my Facebook list, and as Typeform, it has a free plan that’s enough to test the tool. At the end of the questionnaire, I request the email address that I will use to send the webinar invitation link. ![Messenger Flow](https://www.alessandrodiruscio.com/wp-content/uploads/2018/08/messenger-flow.jpg) *Messenger Flow* The great thing is that **I’ll be able to send the webinar reminders via email and via messenger.** No need to highlight how powerful this is to raise your webinar attending rate. If you want some inspiration to **create your surveys, I’ve built a PDF with my best 5 running on Typeform and Messenger, on “webinar registration”, “post-webinar survey”, “lead generation”, “consulting request”, “contact form”.** That’s a great take away that you can download clicking on the banner below. \[thrive_2step id='117![](https://www.alessandrodiruscio.com/wp-content/uploads/2018/08/most-successful-surveys.jpg)\[/thrive_2step\] ### Interaction and Engagement Let me address the last question you may have. > Why using both Typeform and Messenger on the landing page? > Why not choosing a single method? The reason is purely psychological: **giving 2 choices is always better than giving a single one. Interaction brings engagement.** That’s the reason why having a form in your landing page isn’t always the best choice. If that’s the only way to sign for a webinar or a newsletter, my only other option is to leave the page. In conclusion, I’m not saying you should throw away forms. I still have landing pages with email forms that have an excellent opt-in rate. Instead, I think **you should always split test your pages and try new methods to grow your user base even with they look absurd at first sight.** As usual, **give me your feedback in the comments.** See you in the next one! By the way, if you’re interested in growing your webinar attending rate, you're definitely interested on my article: [**How To Make People Show Up To Your Webinar**](https://www.alessandrodiruscio.com/people-show-up-webinar/)